Concept:
A fusion of Picasso’s Cubism with traditional French bakery roots.
Santo Pão is a "total design" project. We developed everything from the visual identity—a Picasso-inspired symbol that brings a playful touch to French traditions—to the complete renovation of the 145sqm space.
The architecture prioritizes natural light and fluidity, using materials like Cumaru wood and mosaic with hydraulic tiles to create an environment that celebrates the artisanal process.
Structural Intervention
Creation of wide facade spans and removal of interior walls, with load transfer managed by an exposed steel structure.
Visual Identity
Branding and visual system development with cubist references, bridging European tradition with the contemporary dynamism of São Paulo.
Interior Design
Material curation focused on tactile and visual comfort. The use of Cumaru wood and mineral textures reinforces the "Santo Pão" concept, balancing rusticity and elegance.
In this project, visual unity was maintained from the initial strokes of the logo to the selection of furniture and finishes, ensuring that the brand’s essence was preserved across all scales.
Thanks for taking a look!
